Cookie Policy

Cookies are small files that websites may store on your device when you visit a site. Cookies can help a website work properly, remember certain preferences, understand site traffic, measure marketing performance, and improve the user experience.

Similar technologies may include pixels, scripts, tags, local storage, and other tools used to understand how visitors interact with a website.

Built by Design may use cookies or similar technologies to:

• Help the website function properly
• Understand how visitors use the website
• See which pages are visited
• Measure form, button, link, or page interactions
• Improve website performance and user experience
• Understand referral sources and marketing performance
• Measure advertising results when you've allowed that purpose
• Help prevent spam, abuse, or technical issues

Essential Cookies

Essential storage remembers your privacy choices and supports reliable form handling. The local storage entry bbd_privacy_choices_v1 contains your choices, their version and a timestamp, and expires after 180 days. Session storage keeps up to 50 random accepted form receipt IDs to prevent duplicate measurement; it contains no form contact details. Hosting, security and Formspree request processing support the service you've requested.

Analytics and Performance Cookies

With analytics permission, Microsoft Clarity uses cookies such as _clck (up to one year) and _clsk (about one day) to understand page use and create masked session recordings. Form fields are masked. We keep Clarity's advertising storage permission denied.

Google Analytics uses cookies such as _ga and _ga_* (typically up to two years) to distinguish visits and sessions. Because our Google tool is shared with Google Ads, it starts only when you allow both analytics and advertising measurement.

Functional Cookies

We don't require optional cookies to browse the site or request a consultation. A staff testing cookie, internal_traffic, may be set for up to one year when a staff member opens an internal testing link, so staff activity can be excluded from reports.

Advertising and Measurement Cookies

With both optional purposes allowed, Google Ads uses identifiers such as _gcl_* (usually up to 90 days) to connect advertising visits with accepted consultation requests. Personalized advertising and enhanced conversions are disabled. We don't send your submitted contact details to Google for enhanced conversions.

Google Tag Manager loads the tools permitted by your choices. It doesn't load before analytics permission. Allowing advertising alone doesn't start our shared Google tool.

Third-Party Cookies

Some cookies or similar technologies may be set by third-party services used to operate, measure, host, or improve the website.

These may include analytics providers, marketing tools, website hosting providers, form tools, CRM or communication tools, or advertising platforms.

Third-party services may collect information according to their own privacy policies. Built by Design does not control how third-party platforms use cookies outside the Built By Design website.

The current providers are:

• Google Analytics
• Google Ads and Google Tag Manager
• Microsoft Clarity
• Vercel for website hosting
• Formspree for submitted consultation requests

Cookie names and provider lifetimes may change or be renewed during permitted use. Your saved choice expires sooner, after 180 days, and optional tools stay off until you choose again. See the provider links in our Privacy Policy for more detail.

Use the privacy choices on this page to reject, allow, or change optional purposes. The footer's Privacy choices link brings you here. Accept and reject are equally available, and optional choices aren't preselected for a new visitor. You can withdraw permission at any time. We don't show cookie popups or banners.

Withdrawing permission stops future collection, clears the known first-party Google or Clarity cookies for the withdrawn purpose and reloads the page to unload those tools. This doesn't delete information already collected by a provider or cookies outside our site's control. The consultation form remains available.

You can also clear or block storage in your browser settings. If local storage is unavailable, your choice applies to the current page. You can return here to make your choices on another visit. Choices apply to this browser, so make them separately on other devices.

Global Privacy Control disables advertising measurement and our shared Google tool. A Do Not Track value of 1 disables all optional tracking. These signals override an earlier saved permission on this browser.

Built by Design may update this Cookie Policy from time to time to reflect changes in website tools, tracking technologies, business operations, or legal requirements.

The latest version will be posted on this page with a new "Last updated" date.

For questions about this Cookie Policy, contact Built by Design through the contact information provided on the website.